Conceptual Branding

Branding is the process of creating a name / image for a product which after a lot of repetition will them embed into the consumers mind differentiating it from all other products and brands on the market. [1] Branding is a great thing and has made certain products really successful as it sucks the consumer in once they become attached to the brand. For example Adidas, they have a constant logo throughout their products and Adidas consumers know the brand from a simple 3 stripe design. The same can be said for bands that have logos, for example when Nirvana fans see the yellow smiley face they immediately know it's Nirvana and when people see the red lips and tongue they know it's The Rolling Stones. Branding is all about having a unique name and image which consumers become familiar with. 

This is a very effective professional thing to do with a product as it helps with sales and gaining consumers and a following of people that are interested in your product. Branding is a rather successful practice as it sucks people in and subconsciously forces people to buy a new product, someone could have 10 pairs of Nike Air Max trainers but as soon as another design comes out they want to buy it, because they have been sucked in by the brand. 

''We call what we do Conceptual Branding. We believe in unique differentiated brands and that a brand is more than just a logo, a set of typography and colour palette. We believe in brands that tell a story and convey a message, brands that appeal just as much to the heart as they do to the intellect.'' [2]

[3]

[1] UNKNOWN. What is Branding? http://www.businessdictionary.com/definition/branding.html (09.10.2014)

[2] UNKNOWN. Kind Conceptual Branding https://www.linkedin.com/company/kind-conceptual-branding-as (09.10.2014)

[3] http://blog.hrpartners.com.au/wp-content/uploads/2014/02/brandIdentity2.jpg